Which poet wrote the famous line "A thing of beauty is a joy forever"?

Which poet wrote the famous line "A thing of beauty is a joy forever"?

کس شاعر نے مشہور سطر "خوبصورتی کی چیز ہمیشہ کے لئے خوشی ہے" لکھی؟
Explanation

A thing of beauty is a joy forever: its loveliness increases; it will never pass into nothingness.

This famous verse is from John Keats' poem Endymion, emphasizing the everlasting joy and value of beautiful things.